I had several titles for this post, the Challenge with Connections, the Perception of Social Collaboration, and others could have been used. I imagine lots of my colleagues in the world of trying to bring these tools to organizations could write this and similar posts too. This isn’t a post for admins mind you, although they could fill volumes on the subject as well. This post is about the challenge of adopting Connections.
A widely discussed best practice for adopting Connections is to get your President/CEO/Leader on board and have that person be a shining example for others to follow. Easier said than done. Start slow is how we are coached. Get your CEO’s message into a blog post. It’ll work, you’ll see.
I have no doubt that it would. But what if your CEO has decided that Connections is a solution looking for a problem? What if despite all the hard work you’ve done to share the benefits of the tool falls on deaf ears because they’ve made up their minds in advance? Their perception of the tool leaves you in the dust.
This isn’t new, and in fact it’s in the best practices play book as well, but the place to start is with solving business problems. You have to demonstrate that Connections will solve those challenged. But it has to be a natural solution, nothing forced. Sometimes you just have to be ready for when Opportunity knocks on your door. Sometimes you have to be lucky.
I will be at IBM Connect 2016 in Orlando next week and will be speaking with my colleague Delores Beier from A&W Canada about just how lucky we got in using Connections to solve such a problem. It happened to involve every executive in the company, and more. The result was that we were able to open their eyes to the possibilities of what Connections could do. Some of those executives are now big supporters of the tool and all of them consider the solution wildly successful. And the CEO no longer looks at Connections as a solution looking for a problem.
Our session, 1480: Win, Win, Win: Changing Attitudes, Adopting Social and Going Green – A Customer Solution is Tuesday morning at 8:00 am. We hope to see you there.